An AI Assistant That Knows Your Business
Trained on your own content, it answers customer questions accurately, captures and qualifies leads, and books appointments — 24/7, in a natural conversation. Not a scripted chatbot. A real assistant.
Our website assistant is called Novi — see what it is, how it works, and build a free demo on your own site.
What It Does
One assistant that answers, qualifies, and books — grounded in your own content.
Answers from your knowledge
Grounded in your website, docs, and FAQs, it answers accurately in your voice — and says when it does not know instead of making things up.
Books appointments
Detects intent, checks your calendar, and books the meeting inside the conversation — no back-and-forth.
Captures & qualifies leads
Collects contact details, understands the need, and routes hot leads to you with context attached.
24/7, always on
Answers the after-hours and weekend questions that used to go unanswered — and converts them.
Human handoff
Knows its limits — hands the visitor to your team with their details and the full conversation attached, so nobody repeats themselves.
Where It Pays Off
The everyday moments where an always-on assistant turns lost attention into booked business.
Instant lead response
Reply to every inquiry in seconds, day or night.
Support deflection
Resolve the repetitive questions automatically, freeing your team for real work.
After-hours capture
Turn off-hours traffic into booked calls instead of lost leads.
Self-serve booking
Let prospects book time with you without a single email.
How We Build It
A clear path from your existing content to a live assistant that answers and books.
Ingest your knowledge
We connect your site, documents, and FAQs as the assistant’s source of truth.
Ground the assistant
We configure it to answer only from your content, in your tone, with guardrails.
Connect calendar & CRM
We wire in your booking tool and lead destination.
Deploy
It goes live on your site, matched to your brand.
Monitor & improve
We review conversations and tune accuracy and conversion over time.
Built on Claude. Secure by Default.
We build on Anthropic’s Claude and design every assistant to keep your data private — your content is used to answer your customers, not to train public models. Access controls, encryption, and compliance-aware architecture are built in from day one, the same way we approach every system.
Simple Plans That Scale With You
Built for service businesses. Start where you are and upgrade when you’re ready — pricing shown is a starting point, customized to your business.
A 24/7 chat assistant trained on your business — answers questions and captures every lead.
- Website-trained chat
- 24/7 instant answers
- Lead capture
- Human handoff
Everything in Starter, plus appointment & quote booking — into your calendar, or handed off pre-filled to the scheduler you already use.
- Everything in Starter
- Works with your scheduler — Calendly, Acuity, Square or Cal.com
- In-chat booking on Cal.com
- Quote/inquiry capture
Everything in Pro, plus CRM & lead routing and hands-on monthly tuning with reporting.
- Everything in Pro
- CRM / lead routing
- Monthly tuning + reporting
Starting prices, customized per business. If it books just one extra job a month, it typically pays for itself.
Frequently Asked Questions
Where does the assistant get its answers?
From your own knowledge — your website, documents, and FAQs. It is grounded in your content so answers are accurate and on-brand, and it is configured to say when it does not know rather than guess.
Can it actually book meetings?
Yes. If you use Cal.com, it checks your real availability and creates the appointment inside the conversation. If you use Calendly, Acuity or Square, it hands over your own booking link with the visitor’s name and email already filled in, so they don’t retype anything. Either way it books into your calendar.
Is our data safe?
Yes. Your content is used to serve your customers, not to train public AI models. We build with access controls, encryption, and compliance-aware design (HIPAA/CMMC where applicable).
How long does it take to deploy?
A focused assistant grounded in your existing content typically goes live in a few weeks, depending on the number of sources and integrations.
What does it cost?
Plans start at $99/mo — see Plans above. The exact fit depends on your knowledge sources and integrations (your scheduler, CRM, lead routing); we confirm it on a free call and give you a fixed price before you commit.
Want to see one in action?
Book a free demo — we’ll walk through an assistant grounded in your content, and map the fastest path to a live deployment.